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Watch out for scams

Be On Your Guard Against Scams: Stay Safe from Swindlers

Scams are on the rise, and fraudsters are finding new ways to trick individuals out of their money or personal details. No one is immune, but older adults and vulnerable individuals are often targeted.

From fake phone calls and emails to doorstep scams, fraud takes many forms. The bad news? Scammers are persistent. The good news? With the right knowledge, you can recognize and avoid their tricks.

In this guide, we'll explore common scams, warning signs, and steps to take if you or a loved one becomes a target.

Why Are Scams So Widespread?

Scammers use deception and pressure tactics to steal money or sensitive information. They often:

  • Impersonate trusted figures – banks, government agencies, or even family members.
  • Create false urgency – making you feel you must act immediately.
  • Use emotional manipulation – threats, fake prizes, or sympathy to gain trust.

Fraudsters are getting smarter, but staying alert is your best defense.

Common Scams to Avoid

1. Phone Scams 📞

Scammers may call pretending to be:

  • Your bank, claiming there’s an issue with your account.
  • The police, requesting sensitive information.
  • The NHS or government, asking for payments or details.

⚠️ Warning Signs:

  • They demand urgent action.
  • They ask for PINs, passwords, or bank details.
  • The number looks unfamiliar or suspicious.

âś” What to do: Hang up immediately. Call the official organization directly using a verified number.

2. Email & Text Scams đź“§

Fraudulent messages may claim to be from:

  • Your bank or HMRC, requesting confirmation of personal details.
  • A delivery company, saying you must pay for a missed parcel.
  • Companies like Microsoft or BT, warning of security risks.

⚠️ Warning Signs:

  • Poor spelling or strange wording.
  • Links that don’t match the official website.
  • Requests for personal or financial information.

âś” What to do: Never click on suspicious links. Instead, visit the official website directly by typing the URL into your browser.

3. Doorstep Scams 🚪

Some scammers knock on doors claiming to be:

  • Utility workers from gas, electricity, or water companies.
  • Charity collectors requesting cash donations.
  • Tradespeople offering urgent, overpriced repairs.

⚠️ Warning Signs:

  • They refuse to show valid ID.
  • They pressure you to make a quick decision.
  • They ask for upfront cash or offer unrealistically low prices.

âś” What to do: Always ask for ID and verify by calling the company. If unsure, refuse and close the door.

How to Stay Safe from Scams

1. Never Share Personal Information

  • Banks, HMRC, and police will never ask for PINs or passwords.
  • If unsure, call the organization directly using a verified number.

2. Don’t Rush & Don’t Feel Pressured

  • Scammers push urgency to stop you from thinking.
  • If a request feels suspicious, take a moment to verify.

3. Check Before Trusting

  • Always verify phone numbers, emails, and websites.
  • If a family member contacts you for money, call them to confirm.

4. Use Call & Email Protection

  • Block spam emails and unknown phone numbers.
  • Report suspicious messages by forwarding them to 7726 (UK scam reporting service).

5. Report & Warn Others

  • If you’re scammed, report it to Action Fraud or call 0300 123 2040.
  • Contact your bank immediately if financial details were compromised.
  • Warn friends and family—especially elderly or vulnerable individuals.

What to Do If You've Been Scammed

  • Stay calm – Scams happen to many people; you are not alone.
  • Call your bank – They may be able to reverse a fraudulent payment.
  • Report it – Notify Action Fraud, police, or relevant authorities.
  • Seek support – Talk to friends, family, or a support service if needed.

Final Thoughts

Scammers are cunning, but awareness and caution are your best defense. When in doubt, stop, verify, and seek advice before taking action.

Be safe, stay aware, and help protect others from scams! đź”’

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Vendors can:
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To do basic ad selection vendors can:
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  • Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalised advertising.
+Select personalised ads
To select personalised ads vendors can:
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  • Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalising content.
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To select personalised content vendors can:
  • Select personalised content based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information.
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To measure ad performance vendors can:
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+Measure content performance
To measure ad performance vendors can: To measure content performance vendors can:
  • Measure and report on how content was delivered to and interacted with by users.
  • Provide reporting, using directly measurable or known information, about users who interacted with the content
  • Combine this information with other information previously collected, including from across websites and apps.Vendors cannot:
  • Measure whether and how ads (including native ads) were delivered to and interacted with by a user.
  • Apply panel- or similarly derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)
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  • Combine this information with other information previously collected including from across websites and apps. Vendors cannot:
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  • Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance.
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To develop new products and improve products vendors can:
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Special Purposes

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Features

+Match and combine offline data sources
Vendors can:
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Vendors can:
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  • Probabilistically determine that two or more devices belong to the same user or household
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Vendors can:
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Special Features

+Use precise geolocation data
Vendors can:
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+Actively scan device characteristics for identification
Vendors can:
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